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| | LANGUAGE PREFERENCES AMONG LATINOS
Although many Spanish speaking individuals in the United States speak English, a large percentage of such individuals do not speak English well enough to engage in real estate transactions comfortably. Additionally, English proficiency declines dramatically in those Spanish speaking individuals who are foreign born. At Casa Latino, we seek to provide our clients with bilingual services and education to ensure that their foray into the real estate market is fully informed. | |
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| | LATINO BRAND LOYALTY - ITS # 1!
The Hispanic population traditionally demonstrates tremendous brand loyalty and Latinos are more likely to buy products and services advertised and provided for in Spanish. Casa Latino has and continues to establish its brand in a positive way by following certain proprietary marketing guidelines to appeal to the Latino population. The Casa Latino brand is sweeping the nation!
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| | GROWING FAST!
Growth of the Market - Overview
The Hispanic population is growing dramatically and making its own market. As of 2006, there are over 42 million Hispanics in the United States. More importantly, the Hispanic population is considerably younger than other ethnic groups in the United States, so the Latino boom has just started and will continue to be a growing market. This is no passing fad! Casa Latino is dedicated and best equipped to serve the Hispanic real estate market in a community conscious manner. |
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Latinos Are Younger
> Median age for this market group is almost 10 years younger than the overall US population.
> Their disposable income is growing by about 9% per year.
> Latino Middle Class will be created by lowering the barriers to home ownership.
> Latino first time homebuyers are 5 years younger than non-Latino first time homebuyers.
Power of Generation Ñ
> In USA 1 out of 5 births are to Hispanic women!
> In Los Angeles 60% of births are Hispanic!
> In El Paso 85% of births are Hispanic!
> In USA 6 out of 10 children under the age of 5 are Hispanic!
> Hispanic Teen population in 2005 grew by 30%, Non-Hispanic Teen population grew by only 8%!
> The trends are very clear. Isn’t it time to focus?
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THE LATINO MARKET - WHY ITS HOT!
Combine a rapidly growing population, outrageous increases in buying power and household income, an emerging middle class, and a desire for more home ownership and you have a very hot Hispanic Real Estate Market. Casa Latino is in the best position to service the market on a nationwide scale. Join us now!
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| | Hispanic Wealth is Growing
According to the Selig Center for Economic Growth at the University of Georgia (the “Selig Center”), 2007 will mark the first time that Hispanics will control more disposable personal income than any other minority group in the US. | |
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| | Hispanic Buying Power
The Selig Center estimates the 2006 Hispanic buying power to be $798 Billion. Hispanic buying power is expected to grow 6% in 2007 to $863.1 Billion. It is anticipated that by 2011 Hispanic buying power will increase to $1.2 Trillion. From 1990 to 2011, Hispanic buying power will have increased at a growth rate of 450
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| | Hispanic Income is Increasing
In 2002, the median household income of Hispanics was $33,601. By 2005, the median household income of Hispanics increased to $35,967. That’s a 7% increase and the trend is anticipated to continue. See Synovate, 2004 U.S. Hispanic Market Report and US Census Release 8/29/06. | |
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| | Emerging Middle Class
The Tomas Rivera Policy Institute demonstrated that “while the number of Hispanic households doubled between 1979 and 1998, the number of those in the middle class grew by earl 80% to almost 2.7 million.” See Chiqui Cartagena, Latino Boom!, pp 22-23. Approximately 36.3% of Hispanic households are considered middle class (i.e., annual income of $40,000+) and have a household net worth of approximately $15,000 to $239,000. | |
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| | Home Ownership
According to the Pew Hispanic Center, 46.3% of Hispanics households owned their homes in 2001. By 2005, that number increased to 48.5% Hispanic home ownership is on an upswing.
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| | Hispanic Population
The Selig center reports that the Hispanic population is growing at a rate of 126.4% for the period 1990 to 2011 compared to the non-Hispanic population which is growing at a mere 15.4% for the same period. While Hispanic home ownership increased by 2.2% during this decade, the Hispanic population grew by an incredible 11 to 12 million people, which makes the home ownership figure even more remarkable. | |
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| | At Casa Latino, we strive to increase home ownership among the Hispanic population through our proprietary marketing techniques and our unique educational programs. Join us in helping to enable the American Dream.
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