¿Why Casa Latino™?
¿Shouldn’t it be Casa Latina?
¿Isn’t “Casa Latino” grammatically incorrect?

The answers to the questions above are “because, no, and yes”...in that order.

Clearly, our name was not selected in an attempt to prove our Spanish linguistic skills. We selected the name Casa Latino for many reasons.
First of all it’s a name. Names don’t need to be grammatically accurate.
Next, we know that together Latinas and Latinos (i.e. the Hispanic population) are referred to as “Latino”. Rather than pay homage to the rules of Spanish grammar, we decided to be different and select a brand name which would be easily marketed and easily understood.

We also thought our name would help generate discussion and questions like “Shouldn’t your name really be Casa Latina instead of Casa Latino?” We like the attention.

Our franchisees like that fact that Casa Latino™ is a brand name that’s taking the country by storm.

Our name is recognized, respected, and demanded!
With Casa Latino™ everybody wins!